     
| What is a good sales pitch?
The film industry is notorious for pitch sessions where aspiring writers have three minutes to pitch an idea to a panel full of producers. The producers ask four questions while the writer sweats and stammers, putting their life project on the line. What's the story? Why should I care? Who will want to see it? How can you guarantee they will want more?
In the business world customers are your producers. You want them to invest. If you can answer these four questions about your business you have the beginnings of a good sales pitch. If you can answer them each in ONE sentence the producers may even sit up and listen.
Can you write it on a post-it note?
Got your four sentences? Now turn it into a single line. And write it on a post-it note. If you can't write your film outline in this way, wisdom has it that you don't have a film worth making. Did you have a go? Is your business worth investing in? It's not easy is it.
Our tendency is to be complex, to over-explain and over-write in the hope that quantity will impress. Wrong. The simplest ideas pack the most punch.
Distilling promotional writing down to this pure form is one of the hardest and most valuable forms of writing. It's a skill advertising agencies charge like wounded bulls for. ScribblersInc copywriters can provide this premium service for you without all the added cost and rigmarole. It's a value-for-money proposition that will directly benefit your business.
It can be hard to blow your own trumpet
This is why the post-it note challenge was hard. No matter how good you are at what you do, letting others know is not always easy. It may take you or your staff hours of brainstorming, writing and editing 'by committee' to come up with the copy for a new ad, a brochure, a sales pitch or a press release.
ScribblersInc consult with the key communciation person in your business. Our consultation process ensures fast and accurate results. Using the same voice for all of your material gives it strength and credibility. And - to get down to essentials - we help your bottom line by saving time at the production end and creating sales at the business end. Contact us now for a quote to get your sales pitch just right.
Organisations and institutes that can benefit from ScribblersInc promotional, advertising and media writing include:
Small and medium business • Advertising agencies • Not-for-profit
Government • Arts, media and entertainment • Fundraising • Sports
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