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When you need words that get down to business
Business and corporate writing are at the serious end of the word spectrum. Your clients and customers are busy people with thousands of pieces of information vying for their attention every day. That is why business copy must be concise, relevant and useful. Business copy is NOT a forum for you to explain your business. It IS a great opportunity to remind your clients how and why your business is relevant and helpful to them.
What does good business writing look like?
The secret is - the more it looks like 'regular' writing the better. Don't fall into the trap of thinking that jargon, long sentences and complicated ideas will impress. Your readers are people first and clients, customers or colleagues second. They want to read words that are engaging, informative and yes - even entertaining. If your business copy can inspire your readers to invest their attention, time and trust with you, they will be happy to invest much more.
You may know your business too well to write about it
This is the number one benefit to hiring an external corporate copywriter. Your expertise can be a downfall in communication because you've forgotten what it's like to not know much about your business. A ScribblersInc copywriter is in a similar position to your client or customer. So we are more able to adapt your information to what your clients need to know. We'd love to respond to a brief for your next business or corporate communication. Contact us for a perspective on your business copy that you may not have considered - and that could benefit your customers in immeasurable ways.
Organisations and institutions that can benefit from ScribblersInc business writing services include:
Small and medium business • Not-for-profit • Music • Government
Fundraising • Sports • Healthcare
© ScribblersInc 2007-2011
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