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Want to know how to improve website content?
Website copywriting is in its infancy. So there is a lot of untested ground in terms of what makes good website content. You probably know some basics. (1) Web readers scan, they don't read, so grab their attention with headlines. (2) Web readers look at the page from top left down to bottom right so structure your content to fit.
These basics hold true. But if you really want to improve your website content you must find out what people want, need and use from your site. Then give it to them. Your website's primary function is NOT to tell the world how good you are. It's to tell your ideal customer the benefits they will get from doing business with you.
The key to improving your website content? Listen to your customers.
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Stay Bayside
This accommodation supplier endorsed by Bayside City Council wanted homepage copy that would differentiate their offering in a crowded market. The brief was also to provide inspiring copy that would appeal to prospects with varying needs.
Visit the homepage.
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Bioregulatory Consulting
This company offers a variety of regulatory consulting services to the biotech/pharmaceutical industries. We provided website copy and editing services for the new website.
Visit the website.
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Cassette
Cassette is an advertising agency and their client is a real estate software company. We provided brochure and website content for them.
Visit the website.
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Pause
Pause is a bar where you can relax with specialty wines and beers. The décor and bar menu is influenced by Morocco. We wrote the copy for the revamp of the Pause website.
Visit the website.
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The Powder Puff Girls
This company specialises in mobile beauty makeovers for corporate and other types of events. Web copy for the new website.
Visit the website.
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The Austin Hospital Medical Research Foundation (AHMRF)
Website copywriting to promote the benefits of donating to the AHMRF and to act as a grant information resource for medical researchers on the Austin Health campus in Melbourne. Website not yet live.
Download home page copy here.
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The Australian School of Copywriting (ASC)
Website and brochure copywriting: copy for the ASC website home page and courses pages. We also provided the copy for a brochure.
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