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What can a medical writer do for your organisation?
US research shows that consumers boycott products that have poor communication collateral. This results in a loss of $10 billion a year, equivalent to $2 billion in Australia.
The biotech and pharmaceutical industries are not immune. Your business-to-business communications need to compel readers to continue reading and take action. Similarly, your business-to-consumer collateral must help readers to understand. People are awash in words. Words that don’t engage are a waste of time and money.
How many people actually read your annual report, newsletters, brochures, case studies or website?
The complex must become simple, elegant and compelling
It takes a rare combination of skills to ensure medical writing and medical copywriting are truly effective. The writer must blend science, commerce and art. The medical writer needs to ensure that your audience:
- understands you and what you’re talking about
- knows that you understand them and their needs
- realises that what you do or sell is important to them
- recognises that you are highly credible.
If you would like to know more, please contact us for an obligation-free chat about your project. We know that consulting in a specialised field requires extra care. Thorough consultation is part of our service.
ScribblersInc are members of:
- Ausbiotech
- BioMebourne Network
- Australasian Medical Writers Association
- BioNet Asia Pacific
Organisations and institutes that can benefit from ScribblersInc medical writing include:
Pharmaceutical • Research Institutes • Biotech • University
Optometric • Healthcare • Education • Academic
© ScribblersInc 2007-2011
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